Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business. Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.
Detail
Item Reference 131284
Item Code 9781400212934
Format Trade Paper
Tag New Product
Author Bridget Brennan
Publisher Thomas Nelson
Publisher Availability Active
Availability From 2019-04-23

Stock items - Expected Delivery time:

  • Auckland and surrounding areas 2 – 5 working days
  • North Island 3 – 5 working days
  • South Island 4 – 7 working days
  • Rural Delivery 5 – 7 working days.
  • Items marked as ‘Out of Stock ETA 4-6 weeks’ are available on Backorder and will be ordered from our suppliers when we receive a customer order for them.

Click here for full Shipping info or contact us for any queries.

© Manna Christian Stores Ltd %. All Rights Reserved | Charities Number: CC36864